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The Changing Optical Market EyeCare Services has been providing high quality services to opticians for over 3 years. The Company's founder, Julian Gooddy, has over 12 years experience within the optical sector, having worked at Board Director level for the leading manufacturers of contact lenses, contact lens solutions, and spectacle lenses. He has led teams which have won the top customer service awards in the UK, including the prestigious Daily Telegraph/Energis Customer Service Award. Whilst working for these companies he recognised that opticians were spending more and more time dealing with the ordering, storing, and general administration of contact lenses and solutions from several manufacturers. This inevitably was leaving less chair time for conducting eye tests, and for fitting spectacles and contact lenses. He also envisaged an explosion in the number of contact lens product lines as manufacturers expanded into toric, multifocal, and coloured contact lenses. Furthermore more and more consumers were looking for greater convenience of supply for their contact lenses. Recent changes in regulations for the supply of contact lenses has heralded the entry of supermarket chains into online selling of contact lenses. Although online sales of optical products continue to represent a small percentage of total optical sales in the UK, the growth in internet sales outpaces high street sales by a significant margin. At EyeCare Services we provide opticians with value added
services which will help retain their existing patients as well
as attract new ones. Home Delivery provides extra convenience
for patients, whilst our cost effective direct debit management
service frees opticians from the burden of direct debit
administration. Finally our comprehensive end to end e-commerce solution
enables opticians to achieve a presence in the rapidly growing
internet sales channel for optical products. |
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