The Changing Optical Market
EyeCare Services has been providing high quality services to
opticians for over 3 years. The Company's founder, Julian Gooddy,
has over 12 years experience within the optical sector, having
worked at Board Director level for the leading manufacturers of
contact lenses, contact lens solutions, and spectacle lenses. He
has led teams which have won the top customer service awards in
the UK, including the prestigious Daily Telegraph/Energis
Customer Service Award.
Whilst working for these companies he
recognised that opticians were spending more and more time
dealing with the ordering, storing, and general administration
of contact lenses and solutions from several manufacturers. This
inevitably was leaving less chair time for conducting eye tests,
and for fitting spectacles and contact lenses. He also envisaged
an explosion in the number of contact lens product lines as
manufacturers expanded into toric, multifocal, and coloured
contact lenses. Furthermore more and more consumers were looking
for greater convenience of supply for their contact lenses.
Recent changes in regulations for the supply of contact
lenses has heralded the entry of supermarket chains into online
selling of contact lenses. Although online sales of optical
products continue to represent a small percentage of total
optical sales in the UK, the growth in internet sales outpaces
high street sales by a significant margin.
At EyeCare Services we provide opticians with value added
services which will help retain their existing patients as well
as attract new ones. Home Delivery provides extra convenience
for patients, whilst our cost effective direct debit management
service frees opticians from the burden of direct debit
administration. Finally our comprehensive end to end e-commerce solution
enables opticians to achieve a presence in the rapidly growing
internet sales channel for optical products.
The optical market is changing and with the help of EyeCare
Services, opticians can continue to compete effectively and
profitably for years to come.